![]() The IEA estimates that by 2040, India's urban population would increase by 270 million people. Fruit juices offer a practical alternative for individuals looking for a fast and wholesome refreshment option. Urban customers frequently seek ready-to-drink choices because of their hectic schedules. Lifestyle and eating habits have changed as a result of rapid urbanization. Therefore, the rising disposable income is contemplated to boost the Indian fruit juice market. Moreover, the rate of private final consumption expenditure to GDP stood at 61% in 2019-20 as per the same source. 204.22 lakh crore according to the Ministry of Statistics and Program Implementation. For instance, the Indian gross disposable income increased by 6.4% in 2019-20 and stood at Rs. People are prepared to pay more for high-end, healthier beverages, particularly fruit juices since they have more money to spend. India's population has seen a huge growth in disposable income, affecting consumer tastes. For instance, organic food and beverage sales reached $69 million in 2019 and it is further expected to grow in the coming years according to US FDA. The health consciousness can be seen through the increased demand for organic products and fruit juices. Therefore, the Indian fruit juice market has surged as a result of the health-conscious trend. Fruit juices are frequently thought of as organic and healthy since they include important vitamins, minerals, and antioxidants. More customers are looking for healthier beverage alternatives as health and well-being become increasingly important. As per the National Horticulture Database, India produced 107.24 million metric tonnes of fruits in 2021-22. According to the APEDA reports, India is ranked second globally in the production of fruits and vegetables. For instance, according to the 2021 FAO report, India ranks first in banana (26.45%), mangoes (43.80%), and papayas (39.30%) production and thus contributes significantly to the expanding fruit juice market. The diverse climate of India ensures all varieties of fruit production in the nation making it a suitable fruit juice market. Moreover, the rapid urbanization rate coupled with increasing disposable income and government initiatives is further expected to propel the Indian fruit juice market. The growing fruit production and increasing health consciousness in the nation are major growth drivers of the Indian fruit juice market. It is a popular beverage choice due to its refreshing taste and nutritional content. The Indian fruit juice market is estimated to grow at a CAGR of 25.43% during the forecast period.įruit juice refers to the liquid extracted from fruits, typically by pressing or squeezing them.
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